Consumer adoption of third-generation mobile communication services.
The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10015 |
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| Institution: | Nanyang Technological University |
| Summary: | The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services. |
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