Consumer adoption of third-generation mobile communication services.

The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services.

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Bibliographic Details
Main Authors:	Neo, Yong Kwong., Samarasan Murugesu., Lee, Ho Ming.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10015
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10015
record_format	dspace
spelling	sg-ntu-dr.10356-100152023-05-19T05:44:55Z Consumer adoption of third-generation mobile communication services. Neo, Yong Kwong. Samarasan Murugesu. Lee, Ho Ming. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services. 2008-09-24T07:38:51Z 2008-09-24T07:38:51Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10015 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Neo, Yong Kwong. Samarasan Murugesu. Lee, Ho Ming. Consumer adoption of third-generation mobile communication services.
description	The objective of the research is to examine how the colour of a website's background affects consumers' information search behaviour, interest, perceptions and intention to adopt 3G services.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Neo, Yong Kwong. Samarasan Murugesu. Lee, Ho Ming.
format	Final Year Project
author	Neo, Yong Kwong. Samarasan Murugesu. Lee, Ho Ming.
author_sort	Neo, Yong Kwong.
title	Consumer adoption of third-generation mobile communication services.
title_short	Consumer adoption of third-generation mobile communication services.
title_full	Consumer adoption of third-generation mobile communication services.
title_fullStr	Consumer adoption of third-generation mobile communication services.
title_full_unstemmed	Consumer adoption of third-generation mobile communication services.
title_sort	consumer adoption of third-generation mobile communication services.
publishDate	2008
url	http://hdl.handle.net/10356/10015
_version_	1770564181358018560

Consumer adoption of third-generation mobile communication services.

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