Exploratory study on the effects of country-of-origin and brand name in Singapore.
This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10020 |
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| Institution: | Nanyang Technological University |
| Summary: | This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis. |
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