Exploratory study on the effects of country-of-origin and brand name in Singapore.

This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.

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Bibliographic Details
Main Authors:	Chiam, Pey Feng., Lim, Shalene Xiao Ling., Oh, Siew Hong.
Other Authors:	Low, Peter Issac Siow Siam
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10020
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10020
record_format	dspace
spelling	sg-ntu-dr.10356-100202023-05-19T07:23:12Z Exploratory study on the effects of country-of-origin and brand name in Singapore. Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong. Low, Peter Issac Siow Siam Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis. 2008-09-24T07:38:54Z 2008-09-24T07:38:54Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10020 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong. Exploratory study on the effects of country-of-origin and brand name in Singapore.
description	This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.
author2	Low, Peter Issac Siow Siam
author_facet	Low, Peter Issac Siow Siam Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong.
format	Final Year Project
author	Chiam, Pey Feng. Lim, Shalene Xiao Ling. Oh, Siew Hong.
author_sort	Chiam, Pey Feng.
title	Exploratory study on the effects of country-of-origin and brand name in Singapore.
title_short	Exploratory study on the effects of country-of-origin and brand name in Singapore.
title_full	Exploratory study on the effects of country-of-origin and brand name in Singapore.
title_fullStr	Exploratory study on the effects of country-of-origin and brand name in Singapore.
title_full_unstemmed	Exploratory study on the effects of country-of-origin and brand name in Singapore.
title_sort	exploratory study on the effects of country-of-origin and brand name in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/10020
_version_	1772827765863612416

Exploratory study on the effects of country-of-origin and brand name in Singapore.

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