Exploratory study on the effects of country-of-origin and brand name in Singapore.

• Main Authors: Chiam, Pey Feng., Lim, Shalene Xiao Ling., Oh, Siew Hong.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10020
• Institution: Nanyang Technological University

This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.