Exploratory study on the effects of country-of-origin and brand name in Singapore.

• المؤلفون الرئيسيون: Chiam, Pey Feng., Lim, Shalene Xiao Ling., Oh, Siew Hong.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10020
• المؤسسة: Nanyang Technological University

This study aims to find out how country-of-origin and brand name affects consumer product evaluations through factors such as country bias etc. Beer is used as the medium for testing our hypothesis.