Trend-casting in the interactive digital media industry : some results and guidelines

• Main Authors: Yi, Yang, Sharma, Ravi S.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Library and information science::Archives and records management::Digital preservation
• Online Access: https://hdl.handle.net/10356/100257; http://hdl.handle.net/10220/18358; http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2286519
• Institution: Nanyang Technological University

In this practice article, we present the results of a scenario planning approach that is a hybrid of the three main schools of thought. Our research objective was to study the future of Interactive Digital Media applications such as online music, on-demand television and massively multi-...