Affective satisfaction in online communication.
This research aims to identify the Determinants of a Sense of Virtual Community (SOVC) by extending into a virtual context. The principles of SOVC are based on the theory of a Sense of Community originally developed in 1976 and subsequently established by McMillan and Chavis [1986]. We demonstrate i...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10042 |
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| Institution: | Nanyang Technological University |
| Summary: | This research aims to identify the Determinants of a Sense of Virtual Community (SOVC) by extending into a virtual context. The principles of SOVC are based on the theory of a Sense of Community originally developed in 1976 and subsequently established by McMillan and Chavis [1986]. We demonstrate its empirical strength as a theory and develop constructs for SOVC from the users’ perspective in order to understand why do people participate in virtual communities. Subsequently, we revise our scale and further develop a Questionaire for further research work. |
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