Opti-Tech Limited : developing an Asian sales and service network

• Main Authors: Xia, Yang, Gleave, Tom
• Other Authors: Nanyang Business School
• Format: Case Study
• Language: English
• Published: 2013
• Subjects: DRNTU::Business
• Online Access: https://hdl.handle.net/10356/100668; http://hdl.handle.net/10220/13682; http://www.asiacase.com/case/ntuAbcc/optiTech.html
• Institution: Nanyang Technological University

The case is set in April 2001 and finds Peter Schmidt, Director of Sales (Asia) for Opti-Tech Limited (Opti-Tech), in the midst of preparing his business development plan for the upcoming fiscal year. Since joining the US-based electroforming equipment manufacturer less than a year ago, Schmidt has...