Singapore Airlines 2001 (B)
The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html |
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| Institution: | Nanyang Technological University |
| Language: | English |