Singapore Airlines 2001 (B)

The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a...

Full description

Saved in:

Bibliographic Details
Main Authors:	Allampalli, D. G., Toh, Thian Ser
Other Authors:	Nanyang Business School
Format:	Case Study
Language:	English
Published:	2013
Subjects:	DRNTU::Business
Online Access:	https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University
Language:	English

id	sg-ntu-dr.10356-100783
record_format	dspace
spelling	sg-ntu-dr.10356-1007832023-05-19T06:44:43Z Singapore Airlines 2001 (B) Allampalli, D. G. Toh, Thian Ser Nanyang Business School Singapore Airlines Asian Business Case Centre DRNTU::Business The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a set of core values that would apply across cultures and geographical boundaries. Six core values: pursuit of excellence, safety, customer-first, concern for staff, integrity and teamwork, were identified by SIA management. These core values were to see SIA through two crises: the SilkAir (a subsidiary of SIA) crash in Palembang, Indonesia in December 1997 and the SIA crash in Taipei, Taiwan in October 2000. 2013-09-25T06:22:38Z 2019-12-06T20:28:09Z 2013-09-25T06:22:38Z 2019-12-06T20:28:09Z 2001 2001 Case Study Toh, T. S., & Allampalli, D. G. (2001). Singapore Airlines 2001 (B). Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html en © 2001 Nanyang Technological University, Singapore. All rights reserved. No part of this publication may be copied, stored, transmitted, altered, reproduced or distributed in any form or medium whatsoever without the written consent of Nanyang Technological University. 19 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business
spellingShingle	DRNTU::Business Allampalli, D. G. Toh, Thian Ser Singapore Airlines 2001 (B)
description	The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won dozens of industrial awards and accolades, and beat industry downturns thrice in the last three decades. As international expansion and operations grew, it became necessary for SIA to put in place, a set of core values that would apply across cultures and geographical boundaries. Six core values: pursuit of excellence, safety, customer-first, concern for staff, integrity and teamwork, were identified by SIA management. These core values were to see SIA through two crises: the SilkAir (a subsidiary of SIA) crash in Palembang, Indonesia in December 1997 and the SIA crash in Taipei, Taiwan in October 2000.
author2	Nanyang Business School
author_facet	Nanyang Business School Allampalli, D. G. Toh, Thian Ser
format	Case Study
author	Allampalli, D. G. Toh, Thian Ser
author_sort	Allampalli, D. G.
title	Singapore Airlines 2001 (B)
title_short	Singapore Airlines 2001 (B)
title_full	Singapore Airlines 2001 (B)
title_fullStr	Singapore Airlines 2001 (B)
title_full_unstemmed	Singapore Airlines 2001 (B)
title_sort	singapore airlines 2001 (b)
publishDate	2013
url	https://hdl.handle.net/10356/100783 http://hdl.handle.net/10220/13680 http://www.asiacase.com/case/ntuAbcc/sia-B.html
_version_	1770565858916040704

Singapore Airlines 2001 (B)

Similar Items