Strategic market entrance into the pharmaceutical market in Vietnam.

Strategic market entrance into the pharmaceutical market in Vietnam.

This academic research purports to conduct a study on foreign pharmaceutical firms' market entrance strategies in Vietnam.

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Bibliographic Details
Main Authors: Kok, Keen Sing., Mak, Danielle Min Yi., Teh, Derry Hwa Yong.
Other Authors: Simonet, Daniel
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/10083
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Institution: Nanyang Technological University
Description
Summary:This academic research purports to conduct a study on foreign pharmaceutical firms' market entrance strategies in Vietnam.

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