Strategic market entrance into the pharmaceutical market in Vietnam.
This academic research purports to conduct a study on foreign pharmaceutical firms' market entrance strategies in Vietnam.
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Main Authors: | Kok, Keen Sing., Mak, Danielle Min Yi., Teh, Derry Hwa Yong. |
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Other Authors: | Simonet, Daniel |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10083 |
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Institution: | Nanyang Technological University |
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