Value creation in private banking - an Asian perspective.

• Main Authors: Chiew, Gillian Yan., Lee, Chun Li., Lee, Grace Yingying.
• Other Authors: Dufey, Gunter
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/10115
• Institution: Nanyang Technological University

With increased competition as banks enter to get a share of Asia's booming private banking business, there is an increased need to identify the unique value proposition for Asian clients. This report reviews the three sources of value creation in the private banking business namely the location, institution and customer relationship manager to provide a basis for determining the value proposition, and to develop an Asian private banking value chain model. Recognising that the diversity of HNWI due to various domestic politics, social environment, economic conditions and technology infrastructure, this paper lists effects of these diversities on client banking demands and behaviour, which gives rise to opportunities and challenges for the private bank in each of 8 Asian countries.