A framework for trust modeling in multiagent electronic marketplaces with buying advisors to consider varying seller behavior and the limiting of seller bids

• Main Authors: Zhang, Jie, Cohen, Robin
• Other Authors: School of Computer Engineering
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Engineering::Computer science and engineering
• Online Access: https://hdl.handle.net/10356/101281; http://hdl.handle.net/10220/16711
• Institution: Nanyang Technological University

In this article, we present a framework of use in electronic marketplaces that allows buying agents to model the trustworthiness of selling agents in an effective way, making use of seller ratings provided by other buying agents known as advisors. The trustworthiness of the advisors is also modeled,...