Consumer behaviour of moviegoers.

• Main Authors: Chia, Xin Ru., Pua, Wee Boon., Tan, Serene Shi Ling.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10132
• Institution: Nanyang Technological University

This paper aims to provide a profiling of demographics of local moviegoers.