Determinants of corporate employment image : a study on business undergraduates' perceptions

Determinants of corporate employment image : a study on business undergraduates' perceptions

This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the rank...

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Bibliographic Details
Main Authors: Goh, Gary Kiat Kuan, Teoh, Meng Wee, Tan, Adeline Zhen Lin
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Public relations
Online Access:http://hdl.handle.net/10356/10153
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Institution: Nanyang Technological University
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Summary:This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the ranking and interpretation of the CEI determinants.

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