Determinants of corporate employment image : a study on business undergraduates' perceptions

• Main Authors: Goh, Gary Kiat Kuan, Teoh, Meng Wee, Tan, Adeline Zhen Lin
• Other Authors: Wong, Irene Foong Heng
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Public relations
• Online Access: http://hdl.handle.net/10356/10153
• Institution: Nanyang Technological University

This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the rank...