Determinants of corporate employment image : a study on business undergraduates' perceptions

Determinants of corporate employment image : a study on business undergraduates' perceptions

This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the rank...

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Main Authors: Goh, Gary Kiat Kuan, Teoh, Meng Wee, Tan, Adeline Zhen Lin
Other Authors: Wong, Irene Foong Heng
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Public relations
Online Access:http://hdl.handle.net/10356/10153
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10153
record_format dspace
spelling sg-ntu-dr.10356-101532023-05-19T06:24:05Z Determinants of corporate employment image : a study on business undergraduates' perceptions Goh, Gary Kiat Kuan Teoh, Meng Wee Tan, Adeline Zhen Lin Wong, Irene Foong Heng Nanyang Business School DRNTU::Business::Public relations This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the ranking and interpretation of the CEI determinants. 2008-09-24T07:40:38Z 2008-09-24T07:40:38Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10153 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Public relations
spellingShingle DRNTU::Business::Public relations
Goh, Gary Kiat Kuan
Teoh, Meng Wee
Tan, Adeline Zhen Lin
Determinants of corporate employment image : a study on business undergraduates' perceptions
description This report documents an exploratory research to address the issue of Corporate Employment of Image (CEI) as perceived by final year Business Undergraduates in Nanyang Technological University (NTU). The study was done using a combination of quantitative and qualitative methods to find out the ranking and interpretation of the CEI determinants.
author2 Wong, Irene Foong Heng
author_facet Wong, Irene Foong Heng
Goh, Gary Kiat Kuan
Teoh, Meng Wee
Tan, Adeline Zhen Lin
format Final Year Project
author Goh, Gary Kiat Kuan
Teoh, Meng Wee
Tan, Adeline Zhen Lin
author_sort Goh, Gary Kiat Kuan
title Determinants of corporate employment image : a study on business undergraduates' perceptions
title_short Determinants of corporate employment image : a study on business undergraduates' perceptions
title_full Determinants of corporate employment image : a study on business undergraduates' perceptions
title_fullStr Determinants of corporate employment image : a study on business undergraduates' perceptions
title_full_unstemmed Determinants of corporate employment image : a study on business undergraduates' perceptions
title_sort determinants of corporate employment image : a study on business undergraduates' perceptions
publishDate 2008
url http://hdl.handle.net/10356/10153
_version_ 1770564560325967872

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