Service quality of Singapore tour operators : Chinese tourists' perspectives.

Service quality of Singapore tour operators : Chinese tourists' perspectives.

To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. Thi...

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Bibliographic Details
Main Authors: Choo, Wen Min., Khoo, Wendy Wee Lee., Ng, Xueni.
Other Authors: Wu, Yuan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Customer services
Online Access:http://hdl.handle.net/10356/10159
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10159
record_format dspace
spelling sg-ntu-dr.10356-101592023-05-19T06:24:06Z Service quality of Singapore tour operators : Chinese tourists' perspectives. Choo, Wen Min. Khoo, Wendy Wee Lee. Ng, Xueni. Wu, Yuan Nanyang Business School DRNTU::Business::Marketing::Customer services To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. This would distinguish Singapore from the other destinations and thus attracts more Chinese tourists to come Singapore for holiday. 2008-09-24T07:40:41Z 2008-09-24T07:40:41Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10159 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Customer services
spellingShingle DRNTU::Business::Marketing::Customer services
Choo, Wen Min.
Khoo, Wendy Wee Lee.
Ng, Xueni.
Service quality of Singapore tour operators : Chinese tourists' perspectives.
description To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. This would distinguish Singapore from the other destinations and thus attracts more Chinese tourists to come Singapore for holiday.
author2 Wu, Yuan
author_facet Wu, Yuan
Choo, Wen Min.
Khoo, Wendy Wee Lee.
Ng, Xueni.
format Final Year Project
author Choo, Wen Min.
Khoo, Wendy Wee Lee.
Ng, Xueni.
author_sort Choo, Wen Min.
title Service quality of Singapore tour operators : Chinese tourists' perspectives.
title_short Service quality of Singapore tour operators : Chinese tourists' perspectives.
title_full Service quality of Singapore tour operators : Chinese tourists' perspectives.
title_fullStr Service quality of Singapore tour operators : Chinese tourists' perspectives.
title_full_unstemmed Service quality of Singapore tour operators : Chinese tourists' perspectives.
title_sort service quality of singapore tour operators : chinese tourists' perspectives.
publishDate 2008
url http://hdl.handle.net/10356/10159
_version_ 1770565708394004480

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