Service quality of Singapore tour operators : Chinese tourists' perspectives.

• المؤلفون الرئيسيون: Choo, Wen Min., Khoo, Wendy Wee Lee., Ng, Xueni.
• مؤلفون آخرون: Wu, Yuan
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Customer services
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10159

To investigate the overall service quality of Singapore tour operators by analysing the expectations and perceptions of Chinese tourists. To identify Singapore tour operators weaknesses from Chinese tourists' perspectives, such that financial resources can be better directed to these areas. Thi...