Frequent flyer program : a study on consumer behaviour.

Frequent flyer program : a study on consumer behaviour.

Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline l...

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Main Authors: Foo, Lai Maun., Li, Shuting., Tan, Chin Poh.
Other Authors: Cheang, Gerald Hock Lye
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10218
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10218
record_format dspace
spelling sg-ntu-dr.10356-102182023-05-19T03:30:04Z Frequent flyer program : a study on consumer behaviour. Foo, Lai Maun. Li, Shuting. Tan, Chin Poh. Cheang, Gerald Hock Lye Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline loyalty programs are attaining loyalty objectives and provide recommendations on ways to improve the FFPs. 2008-09-24T07:41:19Z 2008-09-24T07:41:19Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10218 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Foo, Lai Maun.
Li, Shuting.
Tan, Chin Poh.
Frequent flyer program : a study on consumer behaviour.
description Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline loyalty programs are attaining loyalty objectives and provide recommendations on ways to improve the FFPs.
author2 Cheang, Gerald Hock Lye
author_facet Cheang, Gerald Hock Lye
Foo, Lai Maun.
Li, Shuting.
Tan, Chin Poh.
format Final Year Project
author Foo, Lai Maun.
Li, Shuting.
Tan, Chin Poh.
author_sort Foo, Lai Maun.
title Frequent flyer program : a study on consumer behaviour.
title_short Frequent flyer program : a study on consumer behaviour.
title_full Frequent flyer program : a study on consumer behaviour.
title_fullStr Frequent flyer program : a study on consumer behaviour.
title_full_unstemmed Frequent flyer program : a study on consumer behaviour.
title_sort frequent flyer program : a study on consumer behaviour.
publishDate 2008
url http://hdl.handle.net/10356/10218
_version_ 1770563665906368512

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