Frequent flyer program : a study on consumer behaviour.

• Main Authors: Foo, Lai Maun., Li, Shuting., Tan, Chin Poh.
• Other Authors: Cheang, Gerald Hock Lye
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10218
• Institution: Nanyang Technological University

Our study aims to obtain the customers’ perspectives of their FFPs; to establish a profile of the business and leisure FFP members; to obtain insights into the attitudes and behavioural attributes of both business and leisure FFP members towards their FFPs as well as to investigate whether airline l...