Exploratory study of online shopping behavior in Singapore.
This study aims to identify the factors influencing the attitude and behavior of consumers towards online shopping in Singapore. In particular, it examines the significant effect of these factors in behavioral intention to shop on the Internet. Findings suggested that convenience, protection, accept...
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2008
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sg-ntu-dr.10356-102592023-05-19T06:16:18Z Exploratory study of online shopping behavior in Singapore. Lay, Xiu Bing. Yeo, Candice Xiu Xian. Lim, Sherrie Shi Ying. Gan, Lydia Loo Geok Nanyang Business School DRNTU::Business This study aims to identify the factors influencing the attitude and behavior of consumers towards online shopping in Singapore. In particular, it examines the significant effect of these factors in behavioral intention to shop on the Internet. Findings suggested that convenience, protection, acceptance, customer service, and impulse buying will have an effect on the attitude and behavior of consumers towards online shopping. Analysis has also shown how the significance of each factor changes with different demographic groups. This research also indicates some of the more popular category of products people purchase over the Internet in Singapore context. 2008-09-24T07:41:44Z 2008-09-24T07:41:44Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10259 Nanyang Technological University application/pdf |
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DRNTU::Business Lay, Xiu Bing. Yeo, Candice Xiu Xian. Lim, Sherrie Shi Ying. Exploratory study of online shopping behavior in Singapore. |
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This study aims to identify the factors influencing the attitude and behavior of consumers towards online shopping in Singapore. In particular, it examines the significant effect of these factors in behavioral intention to shop on the Internet. Findings suggested that convenience, protection, acceptance, customer service, and impulse buying will have an effect on the attitude and behavior of consumers towards online shopping. Analysis has also shown how the significance of each factor changes with different demographic groups. This research also indicates some of the more popular category of products people purchase over the Internet in Singapore context. |
author2 |
Gan, Lydia Loo Geok |
author_facet |
Gan, Lydia Loo Geok Lay, Xiu Bing. Yeo, Candice Xiu Xian. Lim, Sherrie Shi Ying. |
format |
Final Year Project |
author |
Lay, Xiu Bing. Yeo, Candice Xiu Xian. Lim, Sherrie Shi Ying. |
author_sort |
Lay, Xiu Bing. |
title |
Exploratory study of online shopping behavior in Singapore. |
title_short |
Exploratory study of online shopping behavior in Singapore. |
title_full |
Exploratory study of online shopping behavior in Singapore. |
title_fullStr |
Exploratory study of online shopping behavior in Singapore. |
title_full_unstemmed |
Exploratory study of online shopping behavior in Singapore. |
title_sort |
exploratory study of online shopping behavior in singapore. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/10259 |
_version_ |
1770566896485138432 |