Exploratory study of online shopping behavior in Singapore.

• Main Authors: Lay, Xiu Bing., Yeo, Candice Xiu Xian., Lim, Sherrie Shi Ying.
• Other Authors: Gan, Lydia Loo Geok
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/10259
• Institution: Nanyang Technological University

This study aims to identify the factors influencing the attitude and behavior of consumers towards online shopping in Singapore. In particular, it examines the significant effect of these factors in behavioral intention to shop on the Internet. Findings suggested that convenience, protection, accept...