Strategic management of shopping malls in Singapore.

• Main Authors: Low, Angeline Puay Ling., Lee, Yam Hui., Tham, Kok Choong.
• Other Authors: Das, Shobha Sasidharan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Strategy
• Online Access: http://hdl.handle.net/10356/10273
• Institution: Nanyang Technological University

Using Elizabeth Howard's model of shopping centre management, we classify shopping centres in Singapore under two categories: property-led and customer-led. With each's unique characteristics in mind, we recommend certain strategic approaches for management of shopping centres to undertake...