Why do people pay for information goods : a study of the online pornography industry

• Main Authors: Ang, Xinyi, Kwan, Wai Yee, Teo, Chin Puay
• Other Authors: Chua, Cecil Eng Huang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10288
• Institution: Nanyang Technological University

This research looks at how and why consumers are willing to pay for pornography despite the vast availability of free pornographic content. We attempted to obtain both free and paid pornography via traditional means. We discovered that the reason users purchase paid pornography is that free pornogra...