Young entrepreneurs in the local food & beverage industry: a comparative study

This paper presents four case studies on two male and two female entrepreneurs in the local F&B industry. Their motivation for venturing into and staying in the industry were explored. The study also seeks to identify any differences in the motivation of the sexes.

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Bibliographic Details
Main Authors: Chan, Mi Ki., Lee, See Li., Wee, Marion Jia Yunn.
Other Authors: Wee, Beng Geok
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10317
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Institution: Nanyang Technological University
Description
Summary:This paper presents four case studies on two male and two female entrepreneurs in the local F&B industry. Their motivation for venturing into and staying in the industry were explored. The study also seeks to identify any differences in the motivation of the sexes.