Young entrepreneurs in the local food & beverage industry: a comparative study

• Main Authors: Chan, Mi Ki., Lee, See Li., Wee, Marion Jia Yunn.
• Other Authors: Wee, Beng Geok
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10317
• Institution: Nanyang Technological University

This paper presents four case studies on two male and two female entrepreneurs in the local F&B industry. Their motivation for venturing into and staying in the industry were explored. The study also seeks to identify any differences in the motivation of the sexes.