Effects of mirrors in product displays on purchase intention.

This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.

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Bibliographic Details
Main Authors:	Lu, Chelsea Miaoling., Yeo, Sin Hock., Zou, Xinyi.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/10320
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10320
record_format	dspace
spelling	sg-ntu-dr.10356-103202023-05-19T05:41:36Z Effects of mirrors in product displays on purchase intention. Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. Lam, Shun Yin Nanyang Business School DRNTU::Business::Advertising::Advertising method This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display. 2008-09-24T07:42:22Z 2008-09-24T07:42:22Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10320 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi. Effects of mirrors in product displays on purchase intention.
description	This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi.
format	Final Year Project
author	Lu, Chelsea Miaoling. Yeo, Sin Hock. Zou, Xinyi.
author_sort	Lu, Chelsea Miaoling.
title	Effects of mirrors in product displays on purchase intention.
title_short	Effects of mirrors in product displays on purchase intention.
title_full	Effects of mirrors in product displays on purchase intention.
title_fullStr	Effects of mirrors in product displays on purchase intention.
title_full_unstemmed	Effects of mirrors in product displays on purchase intention.
title_sort	effects of mirrors in product displays on purchase intention.
publishDate	2008
url	http://hdl.handle.net/10356/10320
_version_	1770564321257979904

Effects of mirrors in product displays on purchase intention.

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