Effects of mirrors in product displays on purchase intention.

• Main Authors: Lu, Chelsea Miaoling., Yeo, Sin Hock., Zou, Xinyi.
• Other Authors: Lam, Shun Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Advertising method
• Online Access: http://hdl.handle.net/10356/10320
• Institution: Nanyang Technological University

This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.