Effects of mirrors in product displays on purchase intention.
This study examines how the product display with a mirror setting, versus one without a mirror, would affect the shoppers’ evaluation of the product attributes, self- and value-related attributes and purchase intention of the product on display.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10320 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |