Effect of tempo and loudness on consumer recall : an Asian contextual study
This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within t...
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/10350 |
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sg-ntu-dr.10356-103502023-05-19T06:16:15Z Effect of tempo and loudness on consumer recall : an Asian contextual study Ee, Aaron Cher Chiang Ganesh, Kurup Chia, Nicholas Heng Kit Lee, Chay Hoon Nanyang Business School DRNTU::Business This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within the Asian context. 2008-09-24T07:42:41Z 2008-09-24T07:42:41Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10350 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
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NTU Library |
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DR-NTU |
| topic |
DRNTU::Business |
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DRNTU::Business Ee, Aaron Cher Chiang Ganesh, Kurup Chia, Nicholas Heng Kit Effect of tempo and loudness on consumer recall : an Asian contextual study |
| description |
This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within the Asian context. |
| author2 |
Lee, Chay Hoon |
| author_facet |
Lee, Chay Hoon Ee, Aaron Cher Chiang Ganesh, Kurup Chia, Nicholas Heng Kit |
| format |
Final Year Project |
| author |
Ee, Aaron Cher Chiang Ganesh, Kurup Chia, Nicholas Heng Kit |
| author_sort |
Ee, Aaron Cher Chiang |
| title |
Effect of tempo and loudness on consumer recall : an Asian contextual study |
| title_short |
Effect of tempo and loudness on consumer recall : an Asian contextual study |
| title_full |
Effect of tempo and loudness on consumer recall : an Asian contextual study |
| title_fullStr |
Effect of tempo and loudness on consumer recall : an Asian contextual study |
| title_full_unstemmed |
Effect of tempo and loudness on consumer recall : an Asian contextual study |
| title_sort |
effect of tempo and loudness on consumer recall : an asian contextual study |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10350 |
| _version_ |
1770566366830526464 |