Effect of tempo and loudness on consumer recall : an Asian contextual study

This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within t...

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Bibliographic Details
Main Authors: Ee, Aaron Cher Chiang, Ganesh, Kurup, Chia, Nicholas Heng Kit
Other Authors: Lee, Chay Hoon
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10350
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Institution: Nanyang Technological University

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