Effect of tempo and loudness on consumer recall : an Asian contextual study

• Main Authors: Ee, Aaron Cher Chiang, Ganesh, Kurup, Chia, Nicholas Heng Kit
• Other Authors: Lee, Chay Hoon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/10350
• Institution: Nanyang Technological University

This study was conducted to investigate the effects of musical elements on recall. This behavioural research focused primarily on the manipulation of two musical elements, namely, Tempo and Loudness. The results from the research summarized the impact of tempo and loudness on affect for use within t...