ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR

ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR

Ph.D

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Bibliographic Details
Main Author: YOON HAN
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2018
Subjects:
Mobile Marketing, Contextual Marketing, Image Sentimental Analysis, Mental Stress, Consumer Behavior, Econometrics
Online Access:https://scholarbank.nus.edu.sg/handle/10635/139070
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Institution: National University of Singapore
Language: English

Internet

https://scholarbank.nus.edu.sg/handle/10635/139070

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