ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR

Ph.D

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Bibliographic Details
Main Author:	YOON HAN
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2018
Subjects:	Mobile Marketing, Contextual Marketing, Image Sentimental Analysis, Mental Stress, Consumer Behavior, Econometrics
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/139070
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-139070
record_format	dspace
spelling	sg-nus-scholar.10635-1390702020-11-18T04:56:58Z ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR YOON HAN INFORMATION SYSTEMS & ANALYTICS GOH KHIM YONG PHAN TUAN QUANG Mobile Marketing, Contextual Marketing, Image Sentimental Analysis, Mental Stress, Consumer Behavior, Econometrics Ph.D DOCTOR OF PHILOSOPHY 2018-02-28T18:00:36Z 2018-02-28T18:00:36Z 2017-08-02 Thesis YOON HAN (2017-08-02). ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR. ScholarBank@NUS Repository. https://scholarbank.nus.edu.sg/handle/10635/139070 en
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Mobile Marketing, Contextual Marketing, Image Sentimental Analysis, Mental Stress, Consumer Behavior, Econometrics
spellingShingle	Mobile Marketing, Contextual Marketing, Image Sentimental Analysis, Mental Stress, Consumer Behavior, Econometrics YOON HAN ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR
description	Ph.D
author2	INFORMATION SYSTEMS & ANALYTICS
author_facet	INFORMATION SYSTEMS & ANALYTICS YOON HAN
format	Theses and Dissertations
author	YOON HAN
author_sort	YOON HAN
title	ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR
title_short	ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR
title_full	ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR
title_fullStr	ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR
title_full_unstemmed	ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR
title_sort	role of contextual marketing practice on a consumer?s mobile ad response behavior
publishDate	2018
url	https://scholarbank.nus.edu.sg/handle/10635/139070
_version_	1686107847752941568

ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR

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