ROLE OF CONTEXTUAL MARKETING PRACTICE ON A CONSUMER?S MOBILE AD RESPONSE BEHAVIOR

Ph.D

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Bibliographic Details
Main Author:	YOON HAN
Other Authors:	INFORMATION SYSTEMS & ANALYTICS
Format:	Theses and Dissertations
Language:	English
Published:	2018
Subjects:	Mobile Marketing, Contextual Marketing, Image Sentimental Analysis, Mental Stress, Consumer Behavior, Econometrics
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/139070
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Institution:	National University of Singapore
Language:	English

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