A study of integrated marketing communication : the Singapore petroleum industry.

A study of integrated marketing communication : the Singapore petroleum industry.

This project analyzes how Shell, Exxonmobil, and Caltex, in Singapore use different marketing strategies to build their brand. It also reveals how these companies differentiate themselves through marketing strategies that are aligned with their corporate vision. A detailed evaluation was done on the...

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Main Authors: Lee, Soo Chin., Ong, Beng Hwee., Wong, Chengjun.
Other Authors: Chen, Geraldine Yee Fong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Communication
Online Access:http://hdl.handle.net/10356/10369
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10369
record_format dspace
spelling sg-ntu-dr.10356-103692023-05-19T05:41:34Z A study of integrated marketing communication : the Singapore petroleum industry. Lee, Soo Chin. Ong, Beng Hwee. Wong, Chengjun. Chen, Geraldine Yee Fong Nanyang Business School DRNTU::Business::Marketing::Communication This project analyzes how Shell, Exxonmobil, and Caltex, in Singapore use different marketing strategies to build their brand. It also reveals how these companies differentiate themselves through marketing strategies that are aligned with their corporate vision. A detailed evaluation was done on the integrated marketing communication (IMC) efforts by them. 2008-09-24T07:42:53Z 2008-09-24T07:42:53Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10369 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Communication
spellingShingle DRNTU::Business::Marketing::Communication
Lee, Soo Chin.
Ong, Beng Hwee.
Wong, Chengjun.
A study of integrated marketing communication : the Singapore petroleum industry.
description This project analyzes how Shell, Exxonmobil, and Caltex, in Singapore use different marketing strategies to build their brand. It also reveals how these companies differentiate themselves through marketing strategies that are aligned with their corporate vision. A detailed evaluation was done on the integrated marketing communication (IMC) efforts by them.
author2 Chen, Geraldine Yee Fong
author_facet Chen, Geraldine Yee Fong
Lee, Soo Chin.
Ong, Beng Hwee.
Wong, Chengjun.
format Final Year Project
author Lee, Soo Chin.
Ong, Beng Hwee.
Wong, Chengjun.
author_sort Lee, Soo Chin.
title A study of integrated marketing communication : the Singapore petroleum industry.
title_short A study of integrated marketing communication : the Singapore petroleum industry.
title_full A study of integrated marketing communication : the Singapore petroleum industry.
title_fullStr A study of integrated marketing communication : the Singapore petroleum industry.
title_full_unstemmed A study of integrated marketing communication : the Singapore petroleum industry.
title_sort study of integrated marketing communication : the singapore petroleum industry.
publishDate 2008
url http://hdl.handle.net/10356/10369
_version_ 1770564707659284480

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