National Youth Forum 2004 : an integrated marketing communication campaign.

National Youth Forum 2004 : an integrated marketing communication campaign.

When tasked to market National Youth Council’s flagship event, the National Youth Forum 2004 (NYF), the team focused on branding the inaugural forum as a platform on which youths could air their concerns and make changes happen. While the forum itself was only open to 60 selected youths aged 17-25,...

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Bibliographic Details
Main Authors: Heng, Caroline., Soh, Ee Shaun., Cheng, Tze Ying., Low, Sylvia.
Other Authors: Choi, Alfred Siu Kay
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1037
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1037
record_format dspace
spelling sg-ntu-dr.10356-10372019-12-10T11:33:02Z National Youth Forum 2004 : an integrated marketing communication campaign. Heng, Caroline. Soh, Ee Shaun. Cheng, Tze Ying. Low, Sylvia. Choi, Alfred Siu Kay Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications When tasked to market National Youth Council’s flagship event, the National Youth Forum 2004 (NYF), the team focused on branding the inaugural forum as a platform on which youths could air their concerns and make changes happen. While the forum itself was only open to 60 selected youths aged 17-25, the team was keen on introducing youths aged below 25 to the culture of open discussion and pro-active citizenship. This inspired the team’s meticulous tailoring of NYF’s public communications plan to engage this target audience. Bachelor of Communication Studies 2008-09-10T07:13:55Z 2008-09-10T07:13:55Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1037 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Heng, Caroline.
Soh, Ee Shaun.
Cheng, Tze Ying.
Low, Sylvia.
National Youth Forum 2004 : an integrated marketing communication campaign.
description When tasked to market National Youth Council’s flagship event, the National Youth Forum 2004 (NYF), the team focused on branding the inaugural forum as a platform on which youths could air their concerns and make changes happen. While the forum itself was only open to 60 selected youths aged 17-25, the team was keen on introducing youths aged below 25 to the culture of open discussion and pro-active citizenship. This inspired the team’s meticulous tailoring of NYF’s public communications plan to engage this target audience.
author2 Choi, Alfred Siu Kay
author_facet Choi, Alfred Siu Kay
Heng, Caroline.
Soh, Ee Shaun.
Cheng, Tze Ying.
Low, Sylvia.
format Final Year Project
author Heng, Caroline.
Soh, Ee Shaun.
Cheng, Tze Ying.
Low, Sylvia.
author_sort Heng, Caroline.
title National Youth Forum 2004 : an integrated marketing communication campaign.
title_short National Youth Forum 2004 : an integrated marketing communication campaign.
title_full National Youth Forum 2004 : an integrated marketing communication campaign.
title_fullStr National Youth Forum 2004 : an integrated marketing communication campaign.
title_full_unstemmed National Youth Forum 2004 : an integrated marketing communication campaign.
title_sort national youth forum 2004 : an integrated marketing communication campaign.
publishDate 2008
url http://hdl.handle.net/10356/1037
_version_ 1681048898471198720

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