National Youth Forum 2004 : an integrated marketing communication campaign.

• Main Authors: Heng, Caroline., Soh, Ee Shaun., Cheng, Tze Ying., Low, Sylvia.
• Other Authors: Choi, Alfred Siu Kay
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1037
• Institution: Nanyang Technological University

When tasked to market National Youth Council’s flagship event, the National Youth Forum 2004 (NYF), the team focused on branding the inaugural forum as a platform on which youths could air their concerns and make changes happen. While the forum itself was only open to 60 selected youths aged 17-25,...