Coca-cola : marketing to billions in China.

Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and f...

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Bibliographic Details
Main Authors:	Goh, Mui Yen., Lee, Melissa Min Hui., Wong, Sheryl Wenli.
Other Authors:	Gupta, Vivek
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Industries and labor
Online Access:	http://hdl.handle.net/10356/10425
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10425
record_format	dspace
spelling	sg-ntu-dr.10356-104252023-05-19T03:30:07Z Coca-cola : marketing to billions in China. Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli. Gupta, Vivek Nanyang Business School DRNTU::Business::Industries and labor Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and fastest evolving economy draws our attention to this region. Also, this is a classic case of ‘east meet west’ culture diffusion and it is interesting to explore the marketing prowess of Coca-Cola in an unfamiliar ground and how its culture has been able to reign successfully in the Chinese market. 2008-09-24T07:43:32Z 2008-09-24T07:43:32Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10425 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli. Coca-cola : marketing to billions in China.
description	Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and fastest evolving economy draws our attention to this region. Also, this is a classic case of ‘east meet west’ culture diffusion and it is interesting to explore the marketing prowess of Coca-Cola in an unfamiliar ground and how its culture has been able to reign successfully in the Chinese market.
author2	Gupta, Vivek
author_facet	Gupta, Vivek Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli.
format	Final Year Project
author	Goh, Mui Yen. Lee, Melissa Min Hui. Wong, Sheryl Wenli.
author_sort	Goh, Mui Yen.
title	Coca-cola : marketing to billions in China.
title_short	Coca-cola : marketing to billions in China.
title_full	Coca-cola : marketing to billions in China.
title_fullStr	Coca-cola : marketing to billions in China.
title_full_unstemmed	Coca-cola : marketing to billions in China.
title_sort	coca-cola : marketing to billions in china.
publishDate	2008
url	http://hdl.handle.net/10356/10425
_version_	1770566841773588480

Coca-cola : marketing to billions in China.

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