Coca-cola : marketing to billions in China.

• Main Authors: Goh, Mui Yen., Lee, Melissa Min Hui., Wong, Sheryl Wenli.
• Other Authors: Gupta, Vivek
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor
• Online Access: http://hdl.handle.net/10356/10425
• Institution: Nanyang Technological University

Coca-Cola: Marketing to Billions in China. This is a case of a soft drink phenomenon coming face to face with the largest market in the world. The main objective of our study stems from several factors. Firstly, China's immense potential as the world's most important emerging market, and f...