Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops.
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10430 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops. |
|---|