Korean beauty experience : a study of endorser and store environment effects on consumer behaviour

Korean beauty experience : a study of endorser and store environment effects on consumer behaviour

The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops.

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Bibliographic Details
Main Authors: Chong, Han Xiang, Neo, Ying Ying, Zhang, Xin Yi
Other Authors: Wan, Chew Yoong
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10430
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10430
record_format dspace
spelling sg-ntu-dr.10356-104302023-05-19T05:44:56Z Korean beauty experience : a study of endorser and store environment effects on consumer behaviour Chong, Han Xiang Neo, Ying Ying Zhang, Xin Yi Wan, Chew Yoong Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops. 2008-09-24T07:43:35Z 2008-09-24T07:43:35Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10430 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chong, Han Xiang
Neo, Ying Ying
Zhang, Xin Yi
Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
description The aim of our study is to explore the effects endorsers and store displays have on perceived product quality and purchase decision. This study will be done based on one of the latest trends in the consumer market: The uprising of Korean economically-priced skincare and cosmetics concept shops.
author2 Wan, Chew Yoong
author_facet Wan, Chew Yoong
Chong, Han Xiang
Neo, Ying Ying
Zhang, Xin Yi
format Final Year Project
author Chong, Han Xiang
Neo, Ying Ying
Zhang, Xin Yi
author_sort Chong, Han Xiang
title Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
title_short Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
title_full Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
title_fullStr Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
title_full_unstemmed Korean beauty experience : a study of endorser and store environment effects on consumer behaviour
title_sort korean beauty experience : a study of endorser and store environment effects on consumer behaviour
publishDate 2008
url http://hdl.handle.net/10356/10430
_version_ 1770566091854053376

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