Structural analysis of port brand equity using structural equation modeling

Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the P...

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Bibliographic Details
Main Authors: Lee, Taehwee, Yeo, Gi-Tae, Thai, Vinh V.
Other Authors: School of Civil and Environmental Engineering
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/104747
http://hdl.handle.net/10220/24675
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Institution: Nanyang Technological University
Language: English

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