A strategic management approach to country club management : case study on Raffles Marina Limited.

Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the memb...

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Bibliographic Details
Main Authors: Ho, Chee Yong., Wong, Shu Rong., Yap, Yi Wei.
Other Authors: Cheng, Catherine Ooi Lan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10492
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Institution: Nanyang Technological University