A strategic management approach to country club management : case study on Raffles Marina Limited.
Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the memb...
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Main Authors: | Ho, Chee Yong., Wong, Shu Rong., Yap, Yi Wei. |
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Other Authors: | Cheng, Catherine Ooi Lan |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10492 |
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Institution: | Nanyang Technological University |
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