A study on employer branding for Hamilton Sundstrand Pacific Aerospace Pte Ltd.

Employer Branding has become an essential element in helping organizations to recruit and retain talents. This study details how Employer Branding can aid Hamilton Sundstrand, a global aerospace corporation, in the talent recruitment and retention efforts of its Singapore subsidiary.

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Bibliographic Details
Main Authors: Poi, Kok How., Tan, Ning Jia., Yio, Fei Zi.
Other Authors: Wee, Beng Geok
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10507
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Institution: Nanyang Technological University
Description
Summary:Employer Branding has become an essential element in helping organizations to recruit and retain talents. This study details how Employer Branding can aid Hamilton Sundstrand, a global aerospace corporation, in the talent recruitment and retention efforts of its Singapore subsidiary.