A study on employer branding for Hamilton Sundstrand Pacific Aerospace Pte Ltd.

• Main Authors: Poi, Kok How., Tan, Ning Jia., Yio, Fei Zi.
• Other Authors: Wee, Beng Geok
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Management::Personnel management
• Online Access: http://hdl.handle.net/10356/10507
• Institution: Nanyang Technological University

Employer Branding has become an essential element in helping organizations to recruit and retain talents. This study details how Employer Branding can aid Hamilton Sundstrand, a global aerospace corporation, in the talent recruitment and retention efforts of its Singapore subsidiary.